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Register for Advertising Week DC (VIDEO)
Have you attended Advertising Week in DC? If you have an interest in advertising and live in the Washington, DC metropolitan area, you should not miss it. It is really one of the best organized and...
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What Does Your YouTube Video Really Communicate About Your PR or Advertising...
In this post, I'm going to critique a video that was produced by a large public relations agency and put on YouTube recently. I'm going to make some points about what it takes to produce video of...
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On YouTube, you can’t afford to go logo-less, agencies!
You know advertising agencies are in the business of branding, right? And logo design would be a major part of that. So the largest advertising agency in DC has a YouTube Channel. Yes, it does. It...
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PR and Advertising Agencies on YouTube, By the Numbers
According to my analysis of 100 leading public relations and advertising firms, many professional communicators do not know how to maximize the potential marketing opportunities presented by YouTube....
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How bad is it, really? An informal look at the state of the PR and...
David and I sometimes visit the offices of public relations and advertising agencies. No two agencies are the same, but we did notice evidence of the economic downturn. Most agencies seemed to be...
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Your Marketing Strategy for 2012 — Avoid 10 Common Pitfalls in the New Year
When prospective clients ask me how to achieve visibility for their new or existing business, I generally make similar recommendations. My advice would also apply to managers with nonprofit...
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Your Marketing Strategy for 2012: How Much? How Often?
Every marketing scenario is different but it can be helpful to have some “frequency” rules of thumb that you can consider and adjust for your needs. Blog Posts: Once per week, or more frequently. No...
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Advertising Tips from Fletcher Prince
This year, as you make your marketing plans, I hope you are allocating money for advertising. While advertising may be the most expensive component in the marketing mix, it is often highly effective....
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Bet you didn’t know: the Ad Council and public service campaigns
Do you sometimes see or hear a public service announcement that is produced by the Ad Council for a nonprofit organization or a government agency? Did you assume that the nonprofit organization or...
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PR and advertising pros support Obama and lobbyists support Romney
If campaign contributions can be said to be a measure of political support, then the advertising and public relations industry overwhelmingly supports the re-election of President Obama, while the...
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The 3 best Super Bowl commercials of 2014
Thanks to Mr. Media Training for inspiring this post! Read his, here… This year, advertisers spent an average of $4 million per 30-second commercial aired during the Super Bowl, the most watched...
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